Euro Cable has always given the highest emphasis to excellence. Its products all comply with International Electrotechnical Commission (IEC) and other European standards, and the company has obtained ISO9001 and ISO14001 certifications. Consequently, it has been able to exploit the large and growing demand in Ethiopia for high-quality wires and cables. Early on, in the absence of domestic manufacturing capacity, substandard and under-gage imports dominated the market. The threat to safety that such products once posed is now largely gone. Thanks mostly to Euro Cable’s promotional efforts, rival products that do not meet standard specifications are not locally competitive any more.

Euro Cable has one manufacturing facility in Galaan Sub-City, Shaggar City, Oromia Regional State. It comprises 10,000m2 of factory floor space and other ancillary buildings, in a 20,000m2 compound, which has been functional since May 2019. The operations have moved here from the founding site, a 4,400m2 closed area lying on a 25,000-m2 plot of land in the Akaki-Kality Sub-City zone of Addis Ababa. Meanwhile, the company offices and a showroom are in a convenient central Addis Ababa location. The company is also planning new expansion projects in the areas adjacent to its current surroundings.

The current product line consists mainly of energy wires and 0.6/1.0kV low voltage cables. Coaxial and data cables are also part of the offer range. This will soon expand further, however, with the introduction of armored and halogen-free cables. All manufacturing takes place in Ethiopia. Pricing is competitive, but with superior quality. Marketing and sales now focus primarily on selected national distributors, large construction companies, and numerous independent retailers. In the medium to long term, though, Euro Cable plans to earn significant income from exports.